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Heddl vs Apollo

Apollo charges $49+ per seat; Heddl starts at $30 with LinkedIn, email, and WhatsApp included. See which fits your team.

Last updated: June 2026

Choose Apollo.io if...

  • →You are fine paying per seat, where a 5-person team on Apollo's Professional plan runs close to $395–$495/month before any add-ons.
  • →You need a database of 230M+ contacts and are comfortable adding outreach tools later to act on that data.
  • →You do not mind manual prospecting filters and plan to handle lead scoring with your own spreadsheet or CRM logic.
  • →You only need email and calling, and have no plans to add WhatsApp or run multichannel sequences.
  • →You would rather hire and manage your own SDR or RevOps function than pay for a managed outreach service.

Choose Heddl if...

  • →You want LinkedIn, email, and WhatsApp running from one sequence instead of stitching Apollo's outreach to a separate WhatsApp tool.
  • →You want pricing that does not multiply by headcount, since Heddl runs on shared credits starting at $30 instead of a per-seat fee.
  • →You want ICP scoring built into the platform, instead of relying on manual filters and a separate enrichment workflow
  • →You want social listening across 9 platforms to catch buying signals before a prospect ever opens a sequence.
  • →You want a managed option where a dedicated GTM Engineer runs outreach for $500/month, with no extra hire required.
FeatureHeddl ✦Apollo.ioNotes
Multichannel sequencing (LinkedIn + Email + WhatsApp)✓✗
No per-seat pricing✓✗
Entry price point✓✓Heddl from $30; Apollo free tier capped
ICP scoring built-in✓✓
Social listening (external platforms)✓✗9 channels monitored on Heddl
AI GTM strategy dashboard✓✗
AI content calendar generation✓✗
Managed GTM service option✓✗$500/mo dedicated GTM Engineer for Heddl
Unified inbox across channels✓✗Apollo is email-centric
NL-to-campaign generation✓✗Heddl Weave, Q3 2026
Multi-workspace agency support✓✗

Heddl vs Apollo: Which GTM Tool Fits Your Outreach?

TL;DR - Apollo gives you a 230M+ contact database plus email and calling, billed per seat from $49 to $119 a month. Heddl adds LinkedIn and WhatsApp to that same workflow, runs on shared credits starting at $30, and includes ICP scoring and social listening Apollo does not offer. This page compares features, pricing, and which team fits each tool.

Last updated: June 2026

Apollo built its name on contact data. Heddl built its name on running the full outreach motion across channels. Both compete for the same buyer: a B2B sales or founding team trying to book more meetings without adding headcount.

How Does Heddl Compare to Apollo on Features?

Heddl runs LinkedIn, email, and WhatsApp from one sequence with ICP scoring built in. Apollo covers email and calling well but has no WhatsApp channel and no native intent or social listening layer.

Apollo's core strength is data. Its database covers 230M+ contacts and 30M+ companies, and its outbound tools handle email sequencing, an AI assistant for follow-ups, and a dialer on paid tiers. Where Apollo stops is channel scope: there is no LinkedIn automation or WhatsApp outreach inside the platform itself, so teams add separate LinkedIn tools to round out a sequence.

Heddl starts from the channel side. LinkedIn, email, and WhatsApp run in one sequence, with ICP scoring built in rather than left to manual filtering. Heddl also adds social listening across 9 platforms, including Reddit, G2, and Trustpilot, to flag buying intent before a prospect responds.

Apollo's calling and conversation intelligence remain ahead on the call-recording side; Heddl does not include a dialer. Apollo also integrates natively with Salesforce and HubSpot, while Heddl runs its own built-in CRM module instead of syncing to an external one. Which gap matters more depends on whether your team already has a CRM in place or wants outreach and pipeline tracking in a single tool.

How Does Heddl Pricing Compare to Apollo?

Apollo charges per seat: $49 to $119 a month annually, before credit overages. Heddl runs on shared pay-as-you-go credits from $30, or a $500/month Managed tier with a dedicated GTM Engineer.

Apollo's published 2026 pricing runs four tiers: Free, Basic at $49/user/month annually ($59 monthly), Professional at $79/user/month annually ($99 monthly), and Organization at $119/user/month annually ($149 monthly), with a 3-seat minimum. Each tier multiplies by headcount, so a 5-person team on Professional runs close to $395 a month before any overages. Credits for mobile numbers, data exports, and AI research run on top of the base fee, and mobile credits alone cost roughly 8 times what an email credit costs.

Heddl skips the per-seat structure. Pay-as-you-go credits start at $30 and cover multichannel outreach, ICP scoring, and the unified inbox without a forced subscription, so cost scales with usage rather than headcount. Teams that want a hands-off option can use the $500/month Managed tier, which includes a dedicated GTM Engineer running sequences end to end.

A 4 to 6-tool stack covering LinkedIn automation, enrichment, and email separately typically runs $419 to $2,031 a month. Heddl's Managed tier replaces that combination at a fixed $500, which is the comparison point worth running before adding a fourth or fifth tool to an existing Apollo setup.

Who Should Use Heddl vs Apollo?

Apollo fits teams that already have SDR headcount and want a contact database with email and calling attached. Heddl fits founding teams and agencies that need LinkedIn, email, and WhatsApp running from one place without adding seats.

A founding team selling without dedicated SDRs gains more from Heddl's single-workflow setup: one credit pool, three channels, and ICP scoring without a separate enrichment tool. Founders stitching together Apollo, a LinkedIn tool, and a separate sequencer before every campaign are exactly the workflow Heddl was built to replace.

An SDR squad running high-volume email and cold calling, with existing CRM infrastructure already built around Salesforce or HubSpot, is closer to what Apollo was built for. Apollo's dialer and conversation intelligence on the Professional and Organization tiers suit teams where calling is the primary motion, not a secondary channel.

A GTM agency managing several client accounts faces a different problem: Apollo's per-seat pricing multiplies fast across multiple client logins, while Heddl's multi-workspace structure and Managed tier let one operator run several accounts without separate subscriptions per client. For a pre-product-market-fit founder still working out which channel converts, Heddl's GTM Intelligence dashboard adds a strategy layer Apollo does not offer.

“Most teams do not need five tools and five logins to run outreach. They need one workflow that goes from signal to sequence to reply, in the channels their buyers actually use.” — Rajiv Mukherjee, Founder, Heddl

Apollo remains a strong fit for teams that want a large contact database paired with email and calling. Heddl fits teams that want LinkedIn, email, and WhatsApp running from one credit pool, with ICP scoring and social listening built in. Start free on Heddl's pay-as-you-go plan to compare the workflow directly.

Frequently Asked Questions

It depends on what you need. Apollo offers a larger contact database and a built-in dialer. Heddl covers LinkedIn (for both lead gen and outreach), email, and WhatsApp in one sequence with ICP scoring and social listening included, which Apollo does not offer natively. Teams running multichannel outreach without separate tools tend to find Heddl a better fit.
For most team sizes, yes. Apollo charges $49 to $119 per seat monthly on annual billing, so a 5-person team starts near $245 a month before overages. Heddl runs on shared pay-as-you-go credits starting at $30, with no per-seat multiplier, making it cheaper for small teams that do not need individual logins.
Heddl does not maintain its own 230M+ contact database the way Apollo does. Heddl instead pulls leads directly from LinkedIn profiles and company pages, then scores and enriches them through its own ICP engine, rather than searching a static internal database.
Yes. Most teams export existing contact lists from Apollo as a CSV and import them into their Contacts database on Heddl. From there, all Heddl features work the same way regardless of where the original contact list came from.
For outreach execution, yes. Heddl covers the sequencing, ICP scoring, and inbox functions Apollo provides. Teams that rely heavily on Apollo's 230M+ contact database for raw prospecting volume may want to keep a data source alongside Heddl, since Heddl is not built primarily as a contact database product.
In channel scope, yes. Heddl runs LinkedIn, email, and WhatsApp sequences plus social listening across 9 platforms and an AI GTM strategy dashboard. Apollo's strengths sit in contact data volume, calling, and CRM integrations, areas where Heddl does not currently compete directly.
Not on pricing. Apollo's per-seat cost multiplies across every client login an agency needs. Heddl's multi-workspace architecture and Managed tier let one operator run outreach for several client accounts from a single dashboard, which scales more predictably for agency use cases.
A small founding team without dedicated SDR headcount generally fits Heddl better, since pay-as-you-go credits avoid the per-seat cost of Apollo's paid tiers. Teams that already have an SDR function built around email and calling, with an existing CRM, may get more immediate value from Apollo.
Heddl includes WhatsApp outreach, social listening across 9 platforms, an AI GTM strategy dashboard, and a managed service tier where a GTM Engineer runs outreach directly. None of these currently exist inside Apollo's platform.
Apollo's cold outreach runs through email sequences and a dialer, backed by its own contact database. Heddl's cold outreach runs across LinkedIn, email, and WhatsApp in a single sequence, with ICP scoring applied before a contact enters the sequence rather than as a separate filtering step.
Heddl offers pay-as-you-go credits starting at $30 with no forced subscription, functioning as a low-commitment entry point. Apollo's free plan caps email and mobile credits per year and limits active sequences to 2, which can restrict testing at scale.