You've got a product, maybe some early traction, and a spreadsheet of “leads” that may or may not be right. Your founding team is splitting time between product, fundraising, hiring, and GTM — and the GTM part is mostly guesswork.
Heddl turns your market into a ranked strategy — who to reach, why now, and what to say — so your team spends runway on conversations, not research.
Your first strategy is free · No credit card · 60-second setup
YOUR REALITY
THE ICP FOG
You have a thesis. Maybe a few early customers who confirmed it. But when it comes time to build an outbound list, you're still making educated guesses about industry, company size, job title, and timing. Every wrong guess burns credits, time, and a little bit of confidence.
THE FOUNDER BOTTLENECK
Your co-founder wrote the last 20 LinkedIn messages personally. Your CTO scraped a lead list from Sales Nav. Someone on the team signed up for three different tools and configured none of them. GTM is happening — it's just not happening systematically.
THE SIGNAL BLINDNESS
A target company just raised Series B. Another hired a VP of the exact function you sell to. A third posted on Reddit about the exact pain you solve. You didn't see any of it — because nobody's watching. There's no system for signals, just occasional manual LinkedIn scrolling.
WHAT CHANGES WITH HEDDL
01
Type what you sell in plain English. Heddl researches your market — competitors, positioning, ideal customer profile, pricing signals, channel recommendation — and delivers a ranked GTM strategy. Not a dashboard you need to learn. A strategy you can act on immediately.
02
Heddl monitors LinkedIn, Reddit, G2, X, and five more channels for signals that matter to your specific business: funding rounds, leadership changes, hiring spikes, competitor mentions, product launches, pain-point discussions. Each signal is scored and explained — not just flagged.
03
Every company Heddl recommends comes with an explanation: why this company, why this week, what signal triggered the recommendation, and what to say. Your founding team doesn't need to guess which leads matter — Heddl tells you and shows its reasoning.
04
When Heddl detects a pattern — three companies in your ICP just raised funding this month — it doesn't just surface the signal. It builds a campaign: target accounts, recommended contacts, messaging angle, channel recommendation. A complete GTM play, ready to execute.
05
Every campaign you run teaches Heddl about your market. Which signals led to replies. Which messaging worked. Which ICP segments converted. Future recommendations get sharper automatically — your GTM strategy compounds instead of resetting every quarter.
THE STARTUP MATH
Total: $300–500/mo and 8–10 founder hours a week on research
Your runway is finite. Every week spent guessing is a week not spent closing. Heddl gives you the strategy on day one.
FROM A STARTUP LIKE YOURS
We used to guess who to reach and when. Now Heddl tells us who needs us this week, and why. That changed everything.Ruben LopezCo-Founder, Nez&Pez2-person agency, no SDR team
// FAQ
What Heddl is, how setup works, and what every account includes.
Heddl is a GTM intelligence platform that combines market research, buying-signal detection, prospect scoring, and multichannel outreach support in one workspace. It identifies which companies are showing relevant buying signals right now, ranks them by fit, and helps your team act through LinkedIn, email, and WhatsApp.
Founders, sales teams, SDRs, BDRs, RevOps teams, and agencies who need to find relevant prospects and run personalized outbound without maintaining a large stack of disconnected tools.
A founder can share their product details, website and LinkedIn links with a few more initial questions. Heddl builds a recommended ICP and surfaces relevant signals; you can review the recommended lead generation process and launch personalized outreach, cutting out most of the manual research and list-building that normally comes first.
SDRs can start with a larger prospect universe and focus first on accounts with strong ICP fit plus recent signals. Each prioritized lead comes with the context for why it surfaced, so the SDR knows what to research and what to say.
Agencies can build repeatable signal-led prospecting workflows per client, covering ICP definition, signal monitoring, lead generation, enrichment, and outreach. The Managed plan is also available for agencies that want dedicated support running campaigns.
Yes — book a call with us first and we'll walk through your use case, and based on that we'll set you up with a 7-day trial that reflects how you'd actually use Heddl, rather than a generic sandbox.
Every account includes the core workspace: market and ICP intelligence, signal detection, lead ranking, contact enrichment, and multichannel campaign building, with no per-seat fee. Credits for enrichment and social listening are used only when you run them.
Most users see their first ranked signals within minutes of connecting LinkedIn and email. Heddl builds your market and ICP picture from what you tell it about your business — no manual setup wizard required.
No. Heddl is built for founders and lean GTM teams who want answers, not people who want to build workflows from scratch.
