You know the difference between a spray-and-pray sequence and one that actually gets replies. The problem isn't effort — it's that researching every prospect properly takes longer than the outreach itself.
Heddl does the research in real time, finds the reason to reach out, and hands you the signal — so every message you send has a genuine reason behind it. Not a template with a name swapped in.
Your first strategy is free · No credit card · 60-second setup
Your reality
The research tax
You know you should check the prospect's LinkedIn, their company news, recent funding, new hires, product launches. But doing that for 50 prospects a day? Impossible. So you skip the research, send the template, and get the 2% reply rate everyone else gets. The problem isn't your messaging — it's that you don't have time to find the reason behind it.
The list burnout
Someone pulled 500 leads last month. You've been working through them ever since. Half have changed jobs. A third aren't in-market. You're reaching out to a snapshot of the market from four weeks ago — not the market as it exists today. By the time your message lands, the signal that would have made it relevant has already expired.
The AI sameness problem
“I noticed you recently…” “I came across your profile and…” “Congrats on the new role!” Your prospects have seen every AI-generated opener. They can smell the template from the first line. The SDRs who get replies aren't the ones with better AI — they're the ones who found a real reason to reach out that nobody else noticed.
What changes with Heddl
01
Heddl doesn't just give you a list of companies. It gives you ranked accounts with signal-backed reasons: “This company raised Series B last week,” “Their VP of Security just posted about AI compliance frustrations,” “They churned from your competitor's product in Q2.” You open Heddl and know exactly why you're reaching each account — before you write a word.
Strategy Engine
“We help ops teams cut manual reporting.”
→ Ranked GTM strategy
02
Instead of manually scanning LinkedIn, G2, Reddit, and news sites before your first coffee, Heddl monitors 9 channels overnight and surfaces what changed in your territory. New funding. New hires. Competitor mentions. Pain-point discussions. Every signal scored against your ICP and explained — not just flagged.
Signal Feed
Alto Systems
Frustration with manual QA
Bramble
New Head of RevOps
Corvid AI
Reviewing a competitor
03
LinkedIn connection request, follow-up email, WhatsApp touchpoint — sequenced across channels and timed to the signal that triggered them. Not “Day 1 / Day 3 / Day 7” arbitrary timing. “Signal detected → message sent within 24 hours” timing. That's why reply rates on Heddl average 7% — not the 2% industry norm.
Signal-Triggered Sequence
Trigger: Palvo raised $12M
7%
reply rate · 2% industry average
04
LinkedIn DMs, email replies, WhatsApp responses — all in one inbox, scored by warmth. Hot replies float to the top. You spend your first 15 minutes on the conversations most likely to convert, not digging through three separate inboxes looking for who responded.
Unified Inbox
Marta H.
Can you send pricing?
Devon R.
Interested — next week?
Ana P.
Who handles this here?
Kettle & Co
Not right now, thanks
The SDR math
Same number of messages. Three times the meetings. The difference isn't how many people you reach — it's whether you have a real reason to reach them.
THE RESULTS
We used to guess who to reach and when. Now Heddl tells us who needs us this week, and why. That changed everything.Ruben LopezCo-Founder, Nez&Pez
Nez&Pez's signal-triggered sequences — reaching founders right after funding rounds and leadership changes — tripled their reply rate in 60 days. The same principle applies to every SDR: timing + reason beats volume + template.
YOUR DAILY WORKFLOW WITH HEDDL
Open Heddl. See what changed in your territory overnight. Funding rounds, new hires, competitor mentions, pain-point posts — all scored and ranked. Takes 5 minutes, not 90.
Heddl's ranked list shows your top 10 accounts for the day. Each one has a signal-backed reason and a draft first message. Review, adjust, approve.
Approve sequences across LinkedIn, email, and WhatsApp. Each message timed to the signal — goes out within hours of the event, not weeks later.
Hot replies surface automatically in the unified inbox. Respond to the warmest first. No digging through three separate platforms.
While you were selling today, Heddl was scanning for tomorrow's signals. When you open the app tomorrow morning, a fresh ranked list is waiting. No list-building session needed.
Your job is to have conversations. Let Heddl do the research.
// FAQ
What Heddl is, how setup works, and what every account includes.
Heddl is a GTM intelligence platform that combines market research, buying-signal detection, prospect scoring, and multichannel outreach support in one workspace. It identifies which companies are showing relevant buying signals right now, ranks them by fit, and helps your team act through LinkedIn, email, and WhatsApp.
Founders, sales teams, SDRs, BDRs, RevOps teams, and agencies who need to find relevant prospects and run personalized outbound without maintaining a large stack of disconnected tools.
A founder can share their product details, website and LinkedIn links with a few more initial questions. Heddl builds a recommended ICP and surfaces relevant signals; you can review the recommended lead generation process and launch personalized outreach, cutting out most of the manual research and list-building that normally comes first.
SDRs can start with a larger prospect universe and focus first on accounts with strong ICP fit plus recent signals. Each prioritized lead comes with the context for why it surfaced, so the SDR knows what to research and what to say.
Agencies can build repeatable signal-led prospecting workflows per client, covering ICP definition, signal monitoring, lead generation, enrichment, and outreach. The Managed plan is also available for agencies that want dedicated support running campaigns.
Yes — book a call with us first and we'll walk through your use case, and based on that we'll set you up with a 7-day trial that reflects how you'd actually use Heddl, rather than a generic sandbox.
Every account includes the core workspace: market and ICP intelligence, signal detection, lead ranking, contact enrichment, and multichannel campaign building, with no per-seat fee. Credits for enrichment and social listening are used only when you run them.
Most users see their first ranked signals within minutes of connecting LinkedIn and email. Heddl builds your market and ICP picture from what you tell it about your business — no manual setup wizard required.
No. Heddl is built for founders and lean GTM teams who want answers, not people who want to build workflows from scratch.
